Year: 2022 | Month: December | Volume 11 | Issue 4


DOI:Coming soon...


Businesses in India are optimistic about growth of the country’s rural consumer markets, which is expected to be growing faster than urban consumer markets. These days, there is better networking among rural consumers and their tendency to proactively seek information via multiple sources to be better informed while making purchase decisions.

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@International Journal of Social Sciences(IJSS)| Published by AESSRA

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